During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward.
Remote UX research can address specific product direction questions and provide excellent insights from target audiences or customers. With those evidence-based recommendations in hand, making confident product decisions becomes easier.
“Attended” or facilitated remote user research has long held a valuable place in the user experience researcher’s toolkit of methods, and now more than ever it is an excellent use of budget and resources Remote UX research provides access to diverse user audiences anywhere in the world and allows your distributed product teams to collaborate and observe.
Platforms for remote user research
One of TecEd’s clients had in-home research planned for next week, and we simply switched those individual sessions to online via a videoconferencing tool. Remote UX research can be conducted via phone or computer, with individuals or groups. Whether on a smart phone, computer, or laptop, sessions can be recorded for listening or viewing by stakeholders at their convenience, and/or also streamed live.
With these platforms, TecEd’s skilled UX researchers can observe users interacting with your products. We apply interviewing techniques and insightful dialogue to elicit the “why” behind customer behaviors and preferences.
Recruiting
Recruiting participants for remote research is generally less difficult than for in-lab research, because participants’ drive time is eliminated. A silver lining during this period is that potential participants who match your target user profiles may be more readily available for scheduling. With remote research, you can learn about customer journeys in almost any world location with internet access.
Research that can be conducted remotely
Here are a few user research methodologies that can be executed remotely and provide insights you need now to move forward with your product development or marketing initiatives:
- Usability testing of prototypes, applications, websites
- Download a TecEd conference white paper on remote usability testing. Though from a few years ago, it’s loaded with informative details and several case studies
- Qualitative interviews: individual and group
- IA design: card sorting
- Concept validation and A/B testing
Need market insights to inform your current product development decisions?
TecEd can help. Get in touch via our Contact Us form or call 734-995-1010 x704. We look forward to learning about your project and identifying the research solutions that we can help you execute now!
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